Suspect – Everyone in your target market
Prospect – Anyone who can be targetted for your marketing efforts and pre sales activities.
Lead – The right person with the ability to buy. A prospect who has shown a certain level of interest in your products or services
Opportunity – The right person who is ready to buy. A lead who is ready to give you a chance to present your services, to discuss up potential project, or submit a formal quote for your products and services.
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